Even if she didn't predict that Scrub Daddy would become one of the most successful products on "Shark Tank," it's safe to assume that Lori Greiner knew she had a winner on her hands. Since joining "Shark Tank" in Season 3, Lori Greiner has been renowned for knowing right away if a business is a "hero" or a "zero." And given her background as an avid inventor with over 100 patents under her belt, it's hard to doubt her expertise.
Picking what will make a worthwhile investment isn't especially complex for Greiner. In an interview with "The Ellen Show," Greiner shared the select qualities she seeks when judging a company's merits. "I have a gut feeling if it's gonna sell really fast, but then I have four things I look for," she commented. "I look for, is it something people need and want? Is it something that could be made at an affordable price? Does it have a broad, mass audience? ... the broader the better. And does it solve a problem? If it does those four things, and the gut goes off, then I watch the person 'cause if it's not a good partner, I'm not gonna do it."
That gut feeling has served Greiner well – in 2020, it was revealed that her many successful "Shark Tank" ventures, such as Scrub Daddy, Squatty Potty, Bantam Bagels, and Simply Fit Board, had brought in a total of $1 billion in retail sales. Even if she's not the richest shark, Greiner, with an estimated net worth of $150 million, has skills in making a business soar that are second to none.
