Coming onto the show, Frywall creator Yair Reiner told the Sharks, "I came up with it because I have always been a home cook. I invented this thing in my kitchen, and then I saw that nothing like it had ever been done." During his pitch, he explained that he lost his job due to his company being sold, so he decided to make Frywall his full-time business. At the time, he'd been selling his product for about one year and he already had $800,000 in sales. The Frywall also had a utility patent in place and was available in 55 independent stores as well as online. Needless to say, the Sharks were impressed.
Ultimately, Lori Greiner offered Reiner her golden ticket (made of real gold), which is a gag she's done on the show multiple times. It goes to her favorite products and guarantees that they get the deal they asked for during their pitch. In Reiner's case, that was $100,000 for 10% of his company. She also offered him an indefinite line of credit to fund purchase orders.
Reiner almost lost out on the deal by stalling after the offer was made. His interest in Mark Cuban's opinion on the product nearly cost him Grenier's approval, but when Cuban declined to make an offer, Reiner accepted Greiner's golden ticket.